Raja Ravi Varma

“Tara Varshini” Oil on Canvas by Raja Ravi Varma:

Raja Ravi Varma (1848 – 1906):

Apparently on the advice of the then Dewan (Prime Minister) of Travancore, T. Madhava Rao, Ravi Varma started a lithographic printing press in Ghatkopar, Mumbai in 1894 and later shifted it to Malavli near Lonavala, Maharashtra in 1899. The oleographs produced by the press were mostly of Hindu gods and goddesses in scenes adapted mainly from the Mahabharata, the Ramayana and the Puranas. These oleographs were very popular and continued to be printed in thousands for many years, even after the 1906 death of Ravi Varma.

The Ravi Varma press was the largest and most innovative press in India at that time. The press was managed by Varma’s brother, Raja Varma, but under their management, it was a commercial failure. By 1899 the press was deeply in debt and in 1901, the press was sold to his printing technician from Germany, Fritz Schleicher. Schleicher continued to print Ravi Varma’s prints but later employed less talented artists to create new designs. Schleicher also broadened the product of press to include commercial and advertisement labels. Under the management of Schleicher and his successors, the press continued successfully until a devastating fire destroyed the whole factory in 1972. Many of Ravi Varma’s original lithographic prints were also lost in the fire.

In 1904, Viceroy Lord Curzon, on behalf of the British King Emperor, bestowed upon Varma the Kaisar-i-Hind Gold Medal. A college dedicated to fine arts was also constituted in his honour at Mavelikara, Kerala. Raja Ravi Varma High School at Kilimanoor was named after him and there are many cultural organizations throughout India bearing his name. In 2013, the crater Varma on Mercury was named in his honor. Considering his vast contribution to Indian art, the Government of Kerala has instituted an award called “Raja Ravi Varma Puraskaram”, which is awarded every year to people who show excellence in the field of art and culture.